Dental carriers can be as unique as the patients you see every day. Of course, their network should bring your practice patients and revenue, but they can add more value through patient education, modern technology and experts to support your practice.
Dental carriers should share the burden of educating patients about the importance of regular preventative care. Many patients aren't aware of how critical oral care is to their overall health. They may not know that oral health is connected to Diabetes, cardiovascular diseases, Alzheimer's, rheumatic diseases, respiratory diseases, Osteoporosis, pregnancy and cancer. If they did, maybe it would be easier to convince them to floss and get regular checkups.
But how do you do this? One way is to take it upon yourself to develop a comprehensive marketing strategy.
As part of this strategy, you would send reintroduction emails to coax former patients back into regular dental care — and your practice. You would build a strong social media presence and post several times a week. You would advertise in local publications and other media. And you'd take care of your online reputation by responding to all reviews, good or bad.
Clearly, marketing your practice on your own takes a significant commitment of time and money. What if you don't have it? More importantly, what if you don't have to?
One of the best reasons to join a dental network is the exposure you get to the carrier's insured patients. The insurance carrier makes you more visible to its insured members, with little to no effort from you and at zero additional marketing cost.
When searching for dentists near their home or job, insured members will find your listing and contact information in the network's provider directory.
In short, you get the kind of reach that's hard to get on any budget.
If you'd like to reap the benefits a dental network can provide, consider the Unum Dental Network, which includes nearly a million1 insured members eager to see professionals like you.
1 Unum internal data, 2022.